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X-ORIGINAL-URL:https://ociesmallbusiness.org/
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UID:MEC-bbf2aa53a06531cd2da66f110f0752a4@ociesmallbusiness.org
DTSTART:20240403T220000Z
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CREATED:20240314
LAST-MODIFIED:20251020
SUMMARY:Website Wizardry: Transform Your Small Business Online
DESCRIPTION:\nAre you a small business owner struggling to stand out online? This 5-week training program brought to you by the OCIE SBDC is your key to online success. We’ll cover all the fundamentals of building a website that not only looks good but drives customers to your door.\n\n\n\nWeek 1: Introduction to Online Presence and Planning Your Website\n\n\n\n\nIntroduction to e-commerce and its benefits for small businesses\n\n\n\nUnderstanding the role of a website in building your brand and reaching customers\n\n\n\nUnderstanding your target audience and designing for their needs\n\n\n\nChoosing a domain name and hosting\n\n\n\n\nWeek 2: Setting Up and Designing Your Website\n\n\n\n\nIntroduction to website and e-commerce platforms\n\n\n\nBasics of website design and user experience (UX), including mobile-responsive design\n\n\n\nDesign basics: Color schemes, fonts, and layouts\n\n\n\nContent creation and copywriting\n\n\n\nBasics of search engine optimization (SEO) to increase your site’s visibility\n\n\n\n\nWeek 3: Adding Products and Setting Up E-Commerce Functions\n\n\n\n\nSetting up your product catalog and compelling product pages\n\n\n\nBest practices for product photography and descriptions\n\n\n\nOrganizing your products into categories for easy navigation\n\n\n\nIntroduction to shopping cart functionality and payment gateways\n\n\n\nUnderstanding shipping options and taxes\n\n\n\n\nWeek 4: Advanced E-Commerce Features and Marketing Your Website\n\n\n\n\nSetting up customer reviews and ratings\n\n\n\nInventory management and dropshipping integration\n\n\n\nOverview of digital marketing channels (social media, email marketing, etc.)\n\n\n\nIntroduction to content marketing and blogging for SEO\n\n\n\nPre-launch checklist: Testing website functionality, mobile responsiveness, and loading speed\n\n\n\nStrategies for a successful launch: Special promotions, email campaigns, and social media announcements\n\n\n\n\nWeek 5: Analyzing Performance and Next Steps\n\n\n\n\nSetting up Google Analytics\n\n\n\nKey performance indicators (KPIs) to watch\n\n\n\nA/B testing basics for optimizing conversion rates\n\n\n\nScaling your online business\n\n\n\nKeeping your website updated and engaging over time\n\n
URL:https://ociesmallbusiness.org/events/website-wizardry-transform-your-small-business-online/
ORGANIZER;CN=:MAILTO:
CATEGORIES:Marketing
LOCATION:Webinar
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