Home Events Brick by Brick: Retail Startup Program

Brick by Brick: Retail Startup Program

The Brick by Brick: Retail Startup Program presented to you by the OCIE SBDC in partnership with the city of Anaheim, provides a comprehensive guide for established retailers seeking to expand their operations. The program covers key aspects of business ownership, including the development of performance indicators and competition analysis.

Participants will learn to project cash flow, benchmark financials, explore financing options, and build effective marketing plans with a focus on creating a unique customer experience and establishing a strong digital presence. The curriculum also addresses the utilization of advertising, both paid and non-paid, to drive sales and measures for evaluating advertising success.

The program culminates in a graduation event, recognizing participants’ successful completion and application of the learned concepts in finalizing detailed growth and launch plans tailored to individual business needs.

This program is available to Anaheim Businesses.

Mondays | January 29 – March 4, 2024 I 9- 11:00 a.m.

Program Outline:

January 29, 2024 — Kick-Off Session (In person)
Hosted at Downtown Anaheim Community Center
250 E. Center Street, Anaheim, CA 92805

February 5, 2024 — Module 1: Developing a Brick and Mortar Growth Plan (Online)

February 12, 2024 — Module 2: Understanding Your Cash (Online)

February 19, 2024 — Module 3: Leveraging the Potential of Your Customer Base (Online)

February 26, 2024 — Module 4: Optimizing Your Workforce Potential (Online)

March 4, 2024 — Graduation Session (In person)
Hosted at the Downtown Anaheim Community Center
250 E. Center Street, Anaheim, CA 92805


Jan 29 2024


9:00 am - 11:00 am

More Info

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