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Bridging Borders

In today’s globalized marketplace, understanding and adapting to diverse cultural practices is crucial for successful international business ventures. Join us to learn the essential skills to navigate cultural differences and business etiquette when selling in foreign markets. This webinar will equip you with the necessary tools and knowledge to navigate cultural differences, avoid potential pitfalls, and maximize your success in international sales. Don’t miss this opportunity to expand your global reach and thrive in the interconnected global marketplace. Key topics to be covered include:

  • Identifying cultural nuances (e.g. cultural values, communication styles)
  • Adapting your product and/or sales approach
  • Business etiquette – the do’s and don’ts
  • Negotiation tactics

Registration closes on November 7 at 11 a.m. Emails will be sent out to participants after registration closes. 


Nov 08 2023


12:00 pm - 1:00 pm

More Info

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Orange County Inland Empire SBDC
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