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Digital Bootcamp 2022

A four-part series to expand your online presence by launching and growing your online e-commerce store. Business owners will develop skills to drive traffic, grow on brand exposure, and reach larger audiences online while developing a strong understanding of the key elements needed to build and expand a robust e-commerce portal for their business.

Four – 1.5-hour cohort workshops, must attend all sessions!

Session 1 – YOUR WEBSITE

What you need to build your e-commerce website, from securing your domain name to the content on your site.

During this session we will cover:

  • Securing your domain name
  • E-commerce platforms
  • Hosting platforms
  • Website Content
  • Blogs
  • Merchant Accounts
  • Return & Privacy policies
  • On-site Marketing

Session 2 – DRIVING TRAFFIC

How you can advertise your online business through different social media platforms, emails, and advertising.

During this session we will cover:

  • Social Media Marketing
  • Ads
  • YouTube
  • Email Marketing

Session 3 – MARKETPLACES

How to know which platforms work best to sell your products. Choosing your marketplaces with pricing considerations.

During this session we will cover:

  • Marketplaces
  • Social Commerce
  • Pricing Considerations
  • Groupon
  • Online Directories

Session 4 – SCALABILITY – KPIS FOR YOUR ROI

Tracking outcomes and ensuring Return on Investment(ROI). Packing and shipping solutions, Key Performance Indicators(KPIs) for future growth and sustainability.

During this session we will cover:

  • Packaging & Shipping
  • Key Performance Indicators for goals and controls
  • Growth & Sustainability

Date

Jan 25 2022 - Feb 15 2022

Time

10:00 am - 11:30 am

More Info

Register here!

Location

Webinar

Organizer

CSUF SBDC
Register here!

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