Digital Bootcamp

A four-part series to expand your online presence by launching and growing your online e-commerce store. Business owners will develop skills to drive traffic, grow on brand exposure, and reach larger audiences online while developing a strong understanding of the key elements needed to build and expand a robust e-commerce portal for their business.

Four 2-hour cohort workshops; you must attend all sessions!

Session 1 – YOUR WEBSITE (Jan 24 I 10 AM – 12 PM)

What you need to build your e-commerce website, from securing your domain name to the content on your site.

During this session, we will cover the following:

• Securing your domain name
• E-commerce platforms
• Hosting platforms
• Website Content
• Blogs
• Merchant Accounts
• Return & Privacy policies
• On-site Marketing

Session 2 – DRIVING TRAFFIC (Jan 31 I 10 AM – 12 PM)

How you can advertise your online business through different social media platforms, emails, and advertising.

During this session, we will cover the following:

• Social Media Marketing
• Ads
• YouTube
• Email Marketing

Session 3 – MARKETPLACES (Feb 07 I 10 AM – 12 PM)

How to know which platforms work best to sell your products. Choosing your marketplaces with pricing considerations.

During this session, we will cover the following:

• Marketplaces
• Social Commerce
• Pricing Considerations
• Groupon
• Online Directories

Session 4 – SCALABILITY – KPIS FOR YOUR ROI (Feb 14 I 10 AM – 12 PM)

Tracking outcomes and ensuring Return on Investment(ROI). Packing and shipping solutions, Key Performance Indicators(KPIs) for future growth and sustainability.

During this session, we will cover the following:

• Packaging & Shipping
• Key Performance Indicators for goals and controls
• Growth & Sustainability

*Registration closes Sunday, January 23 at 11:59 PM.

** Emails to participants will go out Monday, January 24.