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From Surviving To Thriving: Shoring Up Your Small Business for a New Normal

There’s much you can’t control during uncertain times like these, but you can take steps to protect and adapt your small business to a new normal. While there is no one-size-fits-all solution, this workshop series is designed to help you focus on critical aspects of surviving the crisis and pivoting to adjust to the new reality as our economy rebounds. The Survive and Thrive framework takes the essential business concepts of strategy & planning, finances, operations, sales & marketing and guides you through specific questions around each concept. We’ll offer fresh ideas and simple tools to help you implement the learnings from each 1-hour session. Want to dive deeper into any or all of these areas? Make a 1:1 appointment without a consultant offered at no cost.

April 12: Strategy & Planning
You need to set overall goals for your business and develop a plan to achieve them. What gets in the way? Running the business! In this session, you’ll learn how to step back from your day-to-day operations and ask where your business is headed and what its priorities should be.

April 19: Finances
This session reviews the building blocks of sound financial management that lets you plan for contingencies and make good decisions for your business. We’ll discuss ideas for improving your cash position, evaluating your expenses, conducting reliable financial forecasting, and more.

April 26: Operations
Understanding and continuously optimizing “how things get done” in your business is critical to your success. The pandemic has made it even harder to manage. This session teaches you how to drive efficiency as we review key operating processes to help you streamline, simplify and focus on what matters most.

May 3: Sales & Marketing
In this session, figure out how to satisfy customers’ needs with your products and services despite current challenges. We’ll go over what you’re offering, who your customers are, and how you can successfully market to them.


Apr 12 2021 - May 03 2021


12:00 pm - 1:00 pm

More Info

Register here!




Coachella Valley SBDC
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