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How to Price for Maximum Gain

One of the key decisions that you will make is how to price your products and services.

This is key to obtaining a competitive advantage and growing your bottom line.

This workshop will cover the following areas:

  • Value Creation, Capture, and Sustainment
  • Cost vs Pricing
  • Whole vs Online vs Retail
  • Value Proposition
  • Perceived Value (Brand presentation)
  • Price concepts (Sensitivity, Elasticity, Discrimination, Bundling, Structure)
  • Discounts and Allowances
  • Types of pricing (Volume, Transactional, Cost plus, Recurring, Line Item, Fixed, Variable, etc.)
  • Price Competition Matrix
  • Price Quality Quadrant Analysis

Date

Aug 11 2021
Expired!

Time

12:00 pm - 1:00 pm

More Info

Register here!

Location

Webinar
Category

Organizer

SBDC Digital Marketing Lab
Register here!

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