How to Price for Maximum Gain

Name: How to Price for Maximum Gain
Start: 2022-12-07
End: 2022-12-07
Location: Webinar

One of the key decisions made as a business owner is how to price your products and services. This is crucial to obtaining a competitive advantage and growing your bottom line.

This workshop will cover the following areas:

Value Creation, Capture, and Sustainment
Cost vs Pricing
Whole vs Online vs Retail
Value Proposition
Perceived Value (Brand presentation)
Price concepts (Sensitivity, Elasticity, Discrimination, Bundling, Structure)
Discounts and Allowances
Types of pricing (Volume, Transactional, Cost plus, Recurring, Line Item, Fixed, Variable, etc.)
Price Competition Matrix
Price Quality Quadrant Analysis

Date

Dec 07 2022

Expired!

Time

12:00 pm - 1:00 pm

More Info

Location

Webinar

Organizer

SBDC Digital Marketing Lab

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Funding is not an endorsement of any product, opinion, or service. All programs are extended to the public on a nondiscriminatory basis.

Funded in part through a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the Governor’s Office of Business and Economic Development.