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How to Sell on Amazon

Selling on Amazon could be an opportunity to launch or grow a business, but where should you start? Join us for this 3-week series to learn about Amazon selling strategies that will set your small business up for success. During this series, we will cover all the steps needed to build a strong brand on Amazon, including maximizing profits and sales through Amazon’s fulfillment, pricing, and advertising best practices.

Intro to Amazon and Ways to Sell I Tuesday, July 11 I 10 – 11:30 a.m.

  • Overview of Amazon’s business model and history
  • Preparing to sell on Amazon
  • Benefits of selling on Amazon – access to a vast customer base, fulfillment services, etc.
  • Overview of Amazon’s fees and pricing structure
  • Ways to sell on Amazon – seller central, vendor central, and Amazon Handmade
  • Understanding Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM)

Listing Products on Amazon, Research and Best Practices I Tuesday, July 18 I 10 – 11:30 a.m.

  • Product listing optimization – title, description, images, and keywords
  • Product research tools – Amazon Best Seller Rank, Jungle Scout, etc.
  • Best practices for pricing and advertising products
  • Importance of customer reviews and feedback
  • Best practices for managing inventory and shipping

Advertising, A+ Content, and Brand Registry I Tuesday, July 25 I 10 – 11:30 a.m.

  • Overview of Amazon Brand Registry Program
  • Benefits of Brand Registry – brand protection, enhanced product listings, etc.
  • Creating A+ content – enhanced product descriptions and images
  • Best practices for creating compelling product stories
  • Pay-per-click strategy (Paid ads)

*Registration closes Monday, July 10 at 9 a.m. Participants will receive emails after registration has closed.


Jul 11 2023


10:00 am - 11:30 am

More Info

Register Here




Orange County Inland Empire SBDC
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