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Maximizing Black Friday

The Maximizing Black Friday series is a strategic program offered by the CSUF SBDC designed to help business owners get ready for a successful holiday season by planning ahead for Black Friday promotions. This specialized course focuses on preparing your products and offerings to captivate customers and multiply sales during the peak shopping period. By joining us now, you’ll have the advantage of time to strategize, optimize your product offerings, and ensure that your business is fully prepared to make the most of Black Friday and the holiday season. Don’t miss this opportunity to get ahead and achieve extraordinary success this Black Friday.

Date and Time:

Wednesdays, September 27 – October 18, 2023 I 10 – 11:30 a.m. PST.

Week 1: September 27 — Setting the Foundation for Black Friday Product Preparedness

Understanding the Power of Black Friday Product Preparedness:

  • Introduction to Black Friday and its significance in the business landscape
  • Analyzing past Black Friday data and trends for insights
  • Identifying key product categories and customer preferences for Black Friday
  • Setting specific goals for product preparedness and sales success

Week 2: October 4 — Optimizing Product Offerings for Black Friday

Crafting Irresistible Black Friday Product Offerings:

  • Evaluating and selecting product offerings for Black Friday promotions
  • Crafting enticing discounts, bundles, and limited-time offers
  • Identifying upselling and cross-selling opportunities for increased sales
  • Creating a product promotion strategy that aligns with your business goals

Week 3: October 11 — Maximizing Product Visibility and Reach

Leveraging Marketing Channels for Product Visibility:

  • Utilizing social media marketing to build excitement and engage customers
  • Implementing email marketing campaigns to reach your target audience
  • Crafting persuasive product descriptions and engaging visuals
  • Leveraging influencers and partnerships to expand product visibility

Week 4: October 18 — Measuring Product Success and Post-Black Friday Strategies

Evaluating Product Performance and Post-Black Friday Strategies:

  • Implementing tracking and analytics tools for monitoring product performance
  • Analyzing data to measure the success of Black Friday product offerings
  • Identifying post-Black Friday strategies to retain customers and encourage repeat business
  • Cultivating customer relationships for long-term brand loyalty

Who Should Attend?

  • Business owners and entrepreneurs looking to maximize product sales during Black Friday
  • Marketing professionals seeking to enhance their product preparedness strategies
  • Individuals eager to make a significant impact during the Black Friday shopping period

Don’t miss this chance to get ahead and achieve Black Friday product preparedness for a successful holiday season. Register today and elevate your business to new heights this Black Friday!

**Registration closes September 25, 2023, at 10 a.m. Emails will be sent to participants after registration closes.


Sep 27 2023


10:00 am - 11:30 am

More Info

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