
Monthly Webinar Series: Building Your Digital Presence
Are you a small business owner looking to build a digital presence? This monthly webinar series is perfect for you! Join us every Wednesday in August to learn about what it takes to build a digital presence for your business.
Session Overview
August 2 — Securing Your Digital Presence:
- Understanding your budget, your capabilities, and the options available to you
- Your domain and website options
- Business email address
- Cyber security best practices
August 9 — Your Social Media Presence:
- Securing your social media accounts and knowing which ones to pick
- Building out social media content
- Platforms
- Paid options
- Influencers
August 16 — Your Local Digital Presence:
- Google Businesses
- Listing sites
- Ads in Google Business
- Yelp
- Apple Maps
August 23 — Online Selling:
- Options for selling online
- Platforms for your website
- Best practices for e-commerce
- Marketplaces
August 30 — Optimizing Your Online Presence:
- On-page SEO
- Content development/blogging
- Backlinks
- Increasing LTV: (email, rewards/loyalty programs, up-sales)