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Riverside County MADE

Riverside County MADE is aimed at assisting Riverside County start-up

product-based businesses with entering the marketplace to validate their

concepts. Participants will discover the core concepts to create a

successful business. Over five weeks, you will learn about planning, marketing,

financing, and how to make your business dreams a reality.

Week 1:

• Entrepreneurial mindset

• Feasibility

• Developing your product for the market

• Basic start up process

• Business structures

• Naming your business

• Licenses & permits overview

Week 2:

• License and permits specifics

o Retail

o Food based

• License Lab

• Business planning

• Market analysis (competition / research)

• Business liability insurance and policy types

• Business bank accounts

• Point of sale and accepting payment

Week 3:

• Financial management

• Finance and funding

• Financial literacy and documentation

• Access to capital

• Understanding the overall financial picture

• Accounting systems

Week 4:

• Sourcing, costing, and pricing your products

• Cogs and expenses

• Financial and sales projections

• Event preparation and needs

• The 3 lists

• Signage and promotion

• Start up checklist

Week 5:

• Digital marketing

• Understanding social media and how to attract customers

• Traditional advertising

• Creating and retaining repeat customers

• Developing your marketing plan

• Return policy – customer satisfaction


Feb 08 2024


3:00 pm - 5:00 pm

More Info

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