Home Events Riverside County Made: The Blythe Marketfest Food Special

Riverside County Made: The Blythe Marketfest Food Special

Fast-paced five-week pop-up market business building and readiness training program to prepare FOOD BUSINESS start-ups and existing FOOD BUSINESS owners to become successful vendors at the new BLYTHE MARKETFEST opening in November* This FOOD BUSINESS program is focused on providing the additional support food businesses need with industry specific information and guidance. At the completion of the program, eligible participants may apply for a County of Riverside grant of $2,500.


  • City of Blythe and Palo Verde Valley Residents
  • Required: attend all sessions including AM PAC Financial Literacy
  • Required: all of the other basic THRIVE grant requirements to receive grant.
  • Required: meet with SBDC consultant once a week throughout training program
  • Required: all BLYTHE MARKETFEST Vendors must attend one Market Days readiness session on-site at Todd Park in October (Market Days 10/7 and 10/14 at 8a) to participate in market launch 11/4/23.

The permit types covered in this training program:

  • Cottage Food Operations (CFO) Class A and B
  • 100% Prepackaged Foods Vending
  • Temporary Event Vendors (Pop-up booths)
  • On-site preparation
  • Commercial kitchen preparation
  • Community Food Producers and Gleaners
  • Homebased Agriculture
  • Certified Agricultural Producers
  • CDFA Certified Ag Products
  • USDA Value-Added Products

Thursday, August 3 Session One: Building your profitable business – the who, what, why and how!

  • Business Feasibility – can your idea make money?
  • Which food permit type is best for your business?
  • Homebased vs. Pop-up vs. Commercial Kitchen
  • Menu and Ingredients Sourcing
  • Competitive Market Research
  • Name your business and Build your brand
  • Containers and Packaging
  • Funding your business and THRIVE Grant Opportunity

Thursday, August 10 Session Two: Managing the money – how, where and who cares!

  • Food Costing and Pricing
  • Business and financial plans – because planning is important.
  • Business Formation and Business Ownership Structures
  • Business bank accounts and Accepting Payments
  • Bookkeeping, sales tax and business taxes
  • Employees 1099 vs W2 vs Cash
  • Money management plans and THRIVE Grant Review

Thursday, August 17 Session Three: Understanding food safety and the health department.

  • Market Booth Selection, Design and Display
  • Health Department Permits and Inspections
  • Food Manager Certifications and Food Handler Cards
  • Cooking Equipment and on-site storage
  • Booth Safety and Sanitation
  • Serving Samples On-site
  • Food Liability Insurance

Thursday, August 24 Session Four: The Selling Part – The what, the how, and the everywhere!

  • Sourcing, costing, and pricing products
  • Packaging and cash wrap
  • Return policy and customer satisfaction
  • Signage and Promotional Materials
  • Equipment, Supplies, and Transportation
  • Market applications, regulations, and requirements

Thursday, August 31 Session Five: Communicating with your customers – who, what, why, when, how, and where!

  • Marketing, advertising, and making your plan
  • Websites – you can do it!
  • Integrating online sales
  • Social media plans and calendars
  • Great photos make great sales
  • Go to market strategy – bringing it all together!
  • THRIVE Grant Review and Market Days


Aug 03 2023


5:30 pm - 7:30 pm

More Info

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Orange County Inland Empire SBDC
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