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shE-commerce is designed to assist female entrepreneurs and business owners launch and grow their business online on a national scale. Entrepreneurs will have the opportunity to launch their first business online. Established businesses will be able to expand into a new e-commerce platform, TheWMarketPlace, reaching new audiences, and increasing their sales. Through this program, you will learn the core concepts of becoming an online seller while joining an empowering and supportive digital community to grow your business. Over three weeks, you will go through the steps needed to accelerate your business, join TheWMarketPlace, and reach a new database of customers at a national scale.

Space is limited. Applications are due by January 14th.

This program is presented in partnership with TheWMarketPlace

Session 1

  • Great ideas that turned into great online businesses
  • Questions you need to ask yourself
  • What you seed to start your business
  • Introducing TheWMarketPlace – Rules and requirements
  • Market Research – SBDC Intel (E-commerce Feasibility Reports)

Session 2

  • Selling online
  • The advantages of being part of a marketplace
  • Sourcing your products
  • Costing and pricing your products
  • E-commerce Feasibility Reports review – What to look for?
  • Planning your products listing
  • Reviewing TheWMarketPlace.com plans & listings
  • Local businesses – assistance for photography provided by SBDC

Session 3

  • Getting set up online
  • Storefront build-out
  • Adding product/Bulk product upload
  • Setting up your payment gateway
  • Planning your marketing/ launch
  • Shipping your products

Session 4

  • Virtual Online Launch Party

Business owners who participate in all 3 weeks and work on all deliverables will qualify to join the virtual launch party with 30-day free access to TheWMarketPlace platform (excluding transaction fee.)


Jan 20 2021 - Feb 03 2021


10:00 am - 11:00 am



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