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Veteran Entrepreneur Business Start

Calling all veteran entrepreneurs!

Successfully launch your businesses with this program as we cover topics on business planning, finance, market analysis, digital marketing, social media, licenses, permits, and more. Veteran Entrepreneurs Business Start is specifically focused on military veterans that are looking to start their first business.

At the completion of the program, eligible participants can apply for a County of Riverside grant of $2,500.

Week 1 — March 21: Introduction to Business Ownership

  • Entrepreneurship
  • Feasibility
  • Starting a business
  • Business structures
  • Naming your business
  • Overview of licensing and permits

    Week 2 — March 28: Business Planning
  • Business plan review and development
  • Organization and management plan
  • Operations plan
  • Marketing plan
  • Financial statements

    Week 3 — April 4: Market Analysis and Customer Discovery
  • Customer Discovery
  • Identifying Target Markets
  • SWOT analysis
  • Federal contracting marketplace
  • State and county contracting marketplace
  • Contracting programs for veterans
  • Overview of HUBZones

    Week 4 — April 11: Financial Literacy
  • Financial literacy
  • Access to capital (AmPac)

    Week 5 — April 18: Digital Marketing and Social Media
  • What is marketing?
  • Advertising
  • Search engine optimization (SEO)
  • Website
  • Customer journey
  • Email marketing
  • Social media
  • LinkedIn, Facebook, Instagram, YouTube, Pinterest, TikTok

    Week 6 — April 25: Legal Considerations
  • Veteran business ownership and control
  • Limitations on subcontracting
  • Affiliations
  • Service-connected disability
  • Conflicts of interest
  • Ethics in contracting
  • Intellectual property (trademarks)


Mar 21 2024


3:00 pm - 5:00 pm

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