Website Basics for Small Businesses – Advanced Topics

Tuesdays, August 9-23, 3-4:00 PM

Whether you are a small business owner or an entrepreneur working from home, a website is critically important in today’s digital ecosystem. A website allows you to tell the world about your business, sell your products and services, interact with your customers, and much more. We’ve learned about using data to drive decisions, how to design a functional website for sales, and done a bit of discussion on content. Let’s take a journey into the world of advanced website topics!
In this webinar, we’ll discuss content in more detail, how to look deeper into the data we collect and deeper into SEO topics, and then a summary of everything we’ve learned.

Session 1: Advanced Content
We’ve already looked at content, but now we need to know: what is it about content that drives so much success? How can we improve that content on a data-driven level to increase our traffic, leads, and SEO?

Session 2: Advanced Search Engine Optimization and Data Collection
Now that we know the basics of SEO, let’s dive deeper. We need to know about the technical aspects, and how to utilize them to make our website a performance machine. While we’re at it, what sort of advanced data can we use, segment, and take advantage of?

Session 3: Putting What We’ve Learned to Work
We’ve learned a lot in these past nine weeks. Are we up to the challenge? Let’s find out!