Brick by Brick

Brick by Brick is a program that focuses on helping aspiring retailers build their retail store. We help you go from conceptual to sustainable!

Program Overview

Orange County Inland Empire SBDC’s Brick by Brick is a six-week long program designed to assist individuals pursuing retail in creating their business model. We work with you to identify and establish the fundamental building blocks to develop a concrete business model preceding the launch.

About the Instructor

Karie Armstrong, SCSM (Senior Shopping Center Manager) spent the last 22 years helping retailers, service providers, restaurants and entrepreneurs successfully launch in retail markets. Armstrong worked for some of the nation’s leading shopping center developers in California including Simon Property Group, The Mills Corp., and Centremark, managing financial operations, marketing, finance and leasing. She focuses on empowering business owners to take the right risks, stack the right skills and actions, and get results.

How it Works

By the end of the Brick by Brick Program, you will have:

What You'll Learn

Week 1 - The Blueprint: Building Your Retail Business

Week 2 - The Blueprint: Building Your Retail Business Part 2

Week 3 - Building the Model

Week 4 - Building the Model Part 2

Week 5 - Laying the Foundation with Budgets and Projections

Week 6 - Laying the Foundation: Infrastructure, Team, and Budget


No, there’s so many avenues to explore with retail. You can participate in this program regardless of where you are in the process whether you’re just exploring, looking to grow your current business or looking to start a new shop! We’ll explore trends in pop up shops, kiosks, mobile shops, brick and mortars and more. If you do choose to lease a space or open a physical store front, the SBDC is here to help! We can help you negotiate your lease, start your shop and be a resource for you every step of the way.
Yes! We’ll review sample leases and provide participants with no cost research and benchmarking reports. You’ll learn about changes in the retail environment, how shopping centers are reshaping their tenant mix and where you might fit in.

About Brick by Brick

Our Brick by Brick program provides assistance in transforming a retail idea into a tangible location. During this six week program, we assist you in determining your customer market and building a well-grounded basis for your startup. We also share the essentials to successfully grow your business with a strong following. So what are you waiting for? Register now to begin your business!

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Ways We Can Help

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