From Maker to Market

Hobbyists, makers, and entrepreneurs – explore taking your idea to market. The Maker to Market program will take your product or concept and show you what it takes to run a successful business.

Program Overview

From Maker to Market is a 4-week program to help you take your product or concept to market and what it takes to run a successful business. We’ll teach you about planning, marketing, financing, and managing your business.

What You'll Learn

Learn the basics of entrepreneurship including identifying resources; forming the corporate entity; conducting market research; licenses/permits, and solving your customer’s problem.

  • Planning
  • Customer Identification

Prove the viability of your business. We will explore niche markets; how to create a financial model; building revenue and cost assumptions; inventory management, and pricing considerations.

  • Sourcing 
  • Costing 
  • Pricing

Learn about Marketing and Product Branding. This class will provide education and tips related to winning your first customers. The class will cover online (email, social media, website, etc.) marketing as well as how to identify other sales channels.

  • Retail Site Selection Criteria
  • Lease Agreements

This class will focus on operational considerations. We will cover shipping and fulfillment considerations, POS systems, and customer service challenges.

  • Budgeting
  • Projections 
  • Funding

Stay Updated on the next Program

Subscribe to get the latest information and find out when the next Maker to Market program is happening!

Ways We Can Help

team meeting and brainstorming

More Programs

Our suite of programs are designed to guide businesses in the early stages to receive the information, resources, and assistance necessary to enter their given market in just a few weeks.

Coworkers discussing business ideas.

Services

At OCIE SBDC Network, our team of qualified consultants provide high-quality expertise to help your business succeed in both the short-term and long-term. We are a well-known provider of small business consulting, education, and resources.

Business documents with laptop on the workplace with group of business teamwork working

Resources

Find the tools you need to get your business up and running, with government resources, guides, templates, and more.

Maker to Market

Mike Daniel is the network director of the Orange County Inland Empire SBDC Network, which assists aspiring entrepreneurs and current business owners throughout Orange, San Bernardino and Riverside counties. Mike was formerly the director of the SBDC office at Long Beach City College. As business owner and entrepreneur himself, he started his career as the owner of a Rocky Mountain Chocolate Factory location in Manhattan Beach and went on to open a second location in Long Beach in 2001. In 2007, Mike sold the Manhattan Beach store for an above-market offer then invested in several additional locations as a minority shareholder. Mike further expanded his candy empire with venture located in Shoreline Village in Long Beach called Sugar Daddies Sweet Shoppe, based on fill-it yourself candy options.

Mike has a bachelor’s degree in Business Administration from California State University, Fullerton.