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Transform Your Small Business Marketing with Innovative Strategies

Join this dynamic webinar designed to help small businesses enhance their marketing strategies and drive revenue growth. Tailored to address the unique challenges small businesses face today, this session will guide you in constructing an effective marketing strategy that attracts new customers and increases sales from existing ones. Also, we will explore how generative AI can revolutionize your marketing execution, making it more efficient and impactful.

Webinar Highlights:

  • Crafting a Revenue-Driven Marketing Strategy: Discover how to develop a marketing strategy that aligns with your business objectives and drives sales growth.
  • Diving Deep into Customer Segmentation: Gain insights into identifying and understanding your customer base to tailor your offerings effectively.
  • Optimizing Marketing Channels for Sales Impact: Assess your current marketing channels and learn where to focus efforts to maximize revenue.
  • Measuring Marketing Success: Learn how to evaluate the effectiveness of your marketing investments and ensure they contribute to your bottom line.
  • Leveraging Generative AI for Enhanced Marketing: Explore how generative AI can transform your marketing efforts, from automating content creation to personalizing customer interactions, ultimately boosting sales and efficiency.

This session is crafted to empower small businesses with the tools and knowledge needed to refine their marketing strategies and leverage advanced technologies like generative AI to drive revenue and sales growth. Don’t miss this opportunity to elevate your marketing efforts and propel your business to new heights.

Only live attendees will receive the slide deck and a link to this webinar recording.

Date

Feb 12 2025

Time

10:00 am - 11:30 am

More Info

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Location

Webinar
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Transform Your Small Business Marketing with Innovative Strategies

Mike Daniel is the network director of the Orange County Inland Empire SBDC Network, which assists aspiring entrepreneurs and current business owners throughout Orange, San Bernardino and Riverside counties. Mike was formerly the director of the SBDC office at Long Beach City College. As business owner and entrepreneur himself, he started his career as the owner of a Rocky Mountain Chocolate Factory location in Manhattan Beach and went on to open a second location in Long Beach in 2001. In 2007, Mike sold the Manhattan Beach store for an above-market offer then invested in several additional locations as a minority shareholder. Mike further expanded his candy empire with venture located in Shoreline Village in Long Beach called Sugar Daddies Sweet Shoppe, based on fill-it yourself candy options.

Mike has a bachelor’s degree in Business Administration from California State University, Fullerton.