AI Accelerator: Supercharge Your Small Business!
Learn how to leverage AI for strategic planning, marketing, sales, and other business functions. No technical expertise required!
Week 1: AI Foundations and Prompt Engineering
Introduction to AI:
- What is AI and how does it work?
- Types of AI (narrow AI, general AI)
- Real-world applications of AI in business
AI Tools Overview:
- Popular AI tools (ChatGPT, Gemini, CoPilot, Claude, etc.)
- Tool selection based on specific business needs
Prompt Engineering 101: - Crafting effective prompts for desired outcomes
- Iterative refinement and optimization techniques
- Practical exercises to generate marketing copy, social media content, and customer service responses
Week 2: AI for Strategic Planning and Market Research
AI-Powered Market Research:
- Identifying target audiences and market trends
- Analyzing competitor insights and industry benchmarks
- Generating actionable market research reports
Business Plan Development:
- Using AI to create comprehensive business plans
- Financial forecasting and modeling
- Risk assessment and mitigation strategies
Week 3: AI for Marketing and Sales
AI-Driven Marketing Campaigns:
- Personalized marketing messages and content creation
- Email marketing automation and social media optimization
- SEO and content marketing strategies
AI-Enhanced Sales:
- Lead generation and qualification with AI
- Sales forecasting and pipeline management
- AI-powered sales tools and CRM integration
Week 4: AI for Other Business Functions
AI-Powered Human Resources:
- AI-powered recruitment
- Employee training and development
AI-Powered Operations and Supply Chain:
- Inventory management
- Supply chain optimization
AI-Powered Finance and Accounting:
- Financial forecasting
We recommend you bring your own tools and documents for the practical sections of this program.
You are encouraged to bring your own business plans, financial projections and statements, website URL, social media, product photography, product descriptions, etc. You will be able to use them during the practical sections of this program. Please also bring your own personal laptop or personal computer for all practical exercises.
We also advise you use your own personal accounts for any of the following AI tools (you can sign up for a free account if you don’t have one already):
- ChatGpt (chatgpt.com)
- Google Gemini (gemini.google.com)
- Microsoft CoPilot (copilot.microsoft.com)
- Claude Ai (claude.ai)
