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Branding Your Way To Success

Ready to cut through the noise and build a brand that truly resonates? Join our upcoming webinar where we’ll demystify the essentials of branding.

From understanding the core of branding to harnessing the power of design and storytelling, you’ll learn how to connect with your ideal customer by crafting compelling narratives and leveraging the timeless framework of the 12 brand archetypes. Discover actionable strategies to define your brand’s identity and make a lasting impact.

Register now to elevate your brand!


Agenda:

  • Understand branding essentials
  • Harness the power of design
  • Learn people buy stories, not products
  • Craft your buyer persona
  • Leverage the 12 brand archetypes

Date

Jun 04 2025

Time

12:00 pm - 1:00 pm

More Info

Register Here

Location

Webinar
Category
Register Here

Branding Your Way To Success

Mike Daniel is the network director of the Orange County Inland Empire SBDC Network, which assists aspiring entrepreneurs and current business owners throughout Orange, San Bernardino and Riverside counties. Mike was formerly the director of the SBDC office at Long Beach City College. As business owner and entrepreneur himself, he started his career as the owner of a Rocky Mountain Chocolate Factory location in Manhattan Beach and went on to open a second location in Long Beach in 2001. In 2007, Mike sold the Manhattan Beach store for an above-market offer then invested in several additional locations as a minority shareholder. Mike further expanded his candy empire with venture located in Shoreline Village in Long Beach called Sugar Daddies Sweet Shoppe, based on fill-it yourself candy options.

Mike has a bachelor’s degree in Business Administration from California State University, Fullerton.