California Shop Small

Take your business online!

California Shop Small is a six-week program to help product-based aspiring or existing business owners sell online. Business owners will learn how to get their business online, reach new customers, and increase their sales at a local, regional, and national scale. Participants will receive a six-month free subscription to sell on a California-branded e-commerce platform and no-cost one-on-one consulting to assist in furthering their online success.

At the completion of the program, eligible participants can apply for a County of Riverside grant of $2,500.

Week 1: January 10, 2024

• Program Introduction
• Business Fundamentals
• Vendor Account
  
  Week 2: January 17, 2024
• Products: Sourcing, Pricing, Managing
• Vendor Profile and Policies
  
  Week 3: January 24, 2024
• Store Content: Product Descriptions/Photos
• Payment Processing
  
  Week 4: January 31, 2024
• Marketing and Sales Fundamentals
• Adding Products to Store
  
  Week 5: February 7, 2024
• Digital Marketing
• Advertising and Analytics
• Reporting/Tracking
  
  Week 6: February 14, 2024
• Finances: Management, Access to Capital
• Platform Tps and Tricks
  
  Optional Hands-on Sessions/Group Q&A: Tuesday, Jan. 23 and Tuesday, Feb. 13 | 3 – 4 p.m.