California Shop Small — From Start to Cart
Take your business online!
California Shop Small is a six-week program designed to help product-based aspiring or existing business owners sell online. Business owners will learn how to get their business online, reach new customers, and increase their sales at a local, regional, and national scale. Participants will receive a six-month free subscription to sell on a California-branded e-commerce platform and no-cost one-on-one consulting to assist in furthering their online success.
At the completion of the program, eligible participants can apply for a County of Riverside grant of $2,500.
Week 1: Wednesday, April 16, 2025
- Program Introduction
- Business Fundamentals
- Vendor Account
Week 2: Wednesday, April 23, 2025
- Products: Sourcing, Pricing, Managing
- Vendor Profile and Policies
Week 3: Wednesday, April 30, 2025
- Store Content: Product Descriptions and Photos
- Payment Processing
Week 4:Wednesday, May 7, 2025
- Marketing and Sales Fundamentals
- Adding Products to Store
Week 5: Wednesday, May 14, 2025
- Digital Marketing
- Advertising and Analytics
- Reporting and Tracking
Week 6: Wednesday, May 21, 2025
- Finances: Management and Access to Capital
- Platform Tips and Tricks
Optional Hands-on Sessions (Group Q&A): Tuesdays, 3:00- 4:00pm (May 6th & May 20th)
