California Shop Small – From Start to Cart
California Shop Small is a 6-week program to help product-based aspiring
or existing business owners sell online. Business owners will learn how to
get their business online, reach new customers, and increase their sales at
a local, regional, and national scale. Participants will receive a six-month
free subscription to sell on a California-branded e-commerce platform and
no-cost one-on-one consulting to assist in furthering their online success.
Week 1:
• Program Introduction
• Business Fundamentals
• Vendor Account
Week 2:
• Products: Sourcing, Pricing, Managing
• Vendor Profile & Policies
Week 3:
• Store Content: Product Descriptions/Photos
• Payment Processing
Week 4:
• Marketing & Sales Fundamentals
• Adding Products to Store
Week 5:
• Digital Marketing
• Advertising & Analytics
• Reporting/Tracking
Week 6:
• Finances: Management, Access to Capital
• Platform tips & tricks
Optional Hands-on Sessions (group Q&A): Tuesdays, 3:00- 4:00pm (May
27th & June 17th)
