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Maintaining Brand Integrity with Overseas Customers

Expanding your business internationally opens up exciting opportunities, but it also presents unique challenges—especially when it comes to maintaining a consistent brand message globally.

In this session, you’ll learn how to select reliable distributors, establish clear agreements, and ensure your brand is represented across borders. We’ll cover strategies for maintaining strong relationships, adapting to local markets while preserving your brand identity, and driving demand in international regions. This session is perfect for business owners and managers who want to build trust and grow in global markets without compromising their brand’s core values.

Date

Jun 10 2025

Time

6:00 pm - 7:00 pm

More Info

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Location

Webinar
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Maintaining Brand Integrity with Overseas Customers

Mike Daniel is the network director of the Orange County Inland Empire SBDC Network, which assists aspiring entrepreneurs and current business owners throughout Orange, San Bernardino and Riverside counties. Mike was formerly the director of the SBDC office at Long Beach City College. As business owner and entrepreneur himself, he started his career as the owner of a Rocky Mountain Chocolate Factory location in Manhattan Beach and went on to open a second location in Long Beach in 2001. In 2007, Mike sold the Manhattan Beach store for an above-market offer then invested in several additional locations as a minority shareholder. Mike further expanded his candy empire with venture located in Shoreline Village in Long Beach called Sugar Daddies Sweet Shoppe, based on fill-it yourself candy options.

Mike has a bachelor’s degree in Business Administration from California State University, Fullerton.