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Home Events Why TAM, SAM, and SOM Matter in Investor Presentations

Why TAM, SAM, and SOM Matter in Investor Presentations

This interactive webinar will guide entrepreneurs through the importance of clearly defining and communicating their TAM, SAM, and SOM in investor pitches. Participants will learn practical methods for estimating market size, organizing data effectively, and avoiding common mistakes that can hurt credibility with investors.

This webinar is ideal for:

Startup Founders & Entrepreneurs to enhance their fundraising pitches with accurate market sizing.Why attend? Because investors expect a clear, data-supported explanation of market opportunity, and neglecting this can weaken even the most promising business idea.

Key Takeaways:

• How to define and estimate TAM, SAM, and SOM using both top-down and bottom-up methods.

• The most typical errors entrepreneurs make when presenting market size — and how to avoid them.

• Effective strategies to clearly and credibly communicate market opportunity in an investor-friendly way.

Date

Oct 15 2025

Time

4:00 pm - 5:00 pm

More Info

Register Here

Location

Online
Category
Register Here

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Why TAM, SAM, and SOM Matter in Investor Presentations

Mike Daniel is the network director of the Orange County Inland Empire SBDC Network, which assists aspiring entrepreneurs and current business owners throughout Orange, San Bernardino and Riverside counties. Mike was formerly the director of the SBDC office at Long Beach City College. As business owner and entrepreneur himself, he started his career as the owner of a Rocky Mountain Chocolate Factory location in Manhattan Beach and went on to open a second location in Long Beach in 2001. In 2007, Mike sold the Manhattan Beach store for an above-market offer then invested in several additional locations as a minority shareholder. Mike further expanded his candy empire with venture located in Shoreline Village in Long Beach called Sugar Daddies Sweet Shoppe, based on fill-it yourself candy options.

Mike has a bachelor’s degree in Business Administration from California State University, Fullerton.