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Reach New Global Markets

Whether you’re an experiences exporter or are preparing to export for the first time, our consultants can help get you expansion-ready.

Get Export Ready

At the OCIE SBDC Global Trade Center, we help small businesses take the leap into international markets with confidence. Whether you’re just beginning to explore export opportunities or are ready to scale your global operations, our team of experienced consultants is here to guide you every step of the way.

We understand that expanding into international markets can feel overwhelming, but it also opens the door to exciting new growth, customers, and revenue streams. That’s why we offer personalized, hands-on, no-cost support to help you navigate the complexities of global trade. No matter your industry or level of experience, we’re here to help you grow beyond borders.

Our Services

We specialize in helping businesses successfully enter and thrive in international markets. Our comprehensive suite of services is designed to meet clients where they are and guide them through the entire global expansion process.

Here is a quick overview of the most common expansion challenges our consultants can help you explore.

EXPORT READINESS

We assess your company’s capacity, resources, and goals to determine your readiness to enter international markets. Our consultants help identify internal strengths and gaps to ensure your business is positioned for global success.

MARKET ANALYSIS & IDENTIFICATION

Our team conducts customized research to help you identify high-potential markets for your products or services. Using industry databases and trade intelligence tools, we pinpoint where demand exists and how you can best enter those markets.

ACCESS TO TRADE RESOURCES

We connect you with a wide network of resources, including federal, state, and local trade organizations, foreign consulates, and trade-focused grants. From logistics to compliance, we provide the tools you need to navigate global trade confidently.

GLOBAL EXPANSION

Our consultants work with you to create a tailored export strategy, complete with a tactical action plan. We focus on aligning your goals with international opportunities and support you through every phase, from planning to execution.

TRADE MISSIONS

We facilitate connections through targeted trade missions and business matchmaking events. These opportunities allow you to explore new markets, meet potential buyers or distributors, and establish valuable partnerships abroad.

The Client Journey

Expanding into global markets is a big step, and we’re here to make it manageable. When you work with the OCIE SBDC Global Trade Center, you’ll follow a clear, personalized process designed to align your business goals with international opportunities. Here’s how we help guide your path to global success:

1. Initial Consultation & Intake
Your journey begins with a call to our intake team to learn more about your business, goals, and readiness for international trade. We gather key information like your industry, experience with exporting, and available resources to determine fit and next steps.

2. Assessment & Strategic Planning
Once qualified, you’ll meet with a Global Trade consultant for a full business assessment. We evaluate your operations, finances, customers, and team to understand where your business stands. Based on this, we deliver a customized plan with clear goals and strategies for export growth.

3. Market Research & Tactical Support
Our team conducts targeted research to identify high-potential markets and sales channels for your products or services. We provide actionable insights, including marketing plans, sales strategies, financial projections, and funding recommendations to support your expansion.

4. Execution & Ongoing Support
With your trade plan in hand, we help you take action. You’ll receive continued support through quarterly check-ins to track progress and adjust your strategy as needed.

Meet the Team

At the heart of the Global Trade Center is a dedicated team of international trade experts committed to helping small businesses grow beyond borders. With deep knowledge in export readiness, market analysis, global expansion, and international finance, our team provides personalized guidance to help you navigate the complexities of doing business abroad. Whether you’re new to exporting or scaling your global reach, we’re here to support your success every step of the way.

Manal Richa

Director, Global Trade Center

Beau Brown

Business Consultant

Ina Wang

Business Consultant

Lynn Stewart

Business Consultant

Sherri Tran

Program Coordinator

Success Stories

From first-time exporters to seasoned businesses entering new markets, our clients have achieved remarkable global growth with support from the OCIE SBDC Global Trade Center. These success stories highlight the impact of personalized guidance, strategic planning, and strong international partnerships.

Check out some stories from our clients:

HAAB Networks

Martha Garduño, founder of HAAB Networks, launched her technology reselling company in 2019 with a mission to gain financial independence, spend more time with family, and make a meaningful impact. Specializing in networking equipment, routers, and fiber optic products, HAAB Networks serves B2B clients across the U.S. and Latin America, with a strategic focus on government contracts in Mexico.

Although Martha had limited business experience at the outset, her determination and persistence, often literally knocking on doors, led to early success. When presented with an opportunity to secure a nearly $850,000 export contract in Mexico, Martha turned to the OCIE SBDC Global Trade Center for guidance on navigating regulatory challenges and cross-border trade requirements. With SBDC support, she successfully fulfilled the contract and positioned her business for further growth.

Martha credits her experience with the SBDC for transforming her understanding of business models and expanding her reach to new manufacturers and markets. She emphasized the continued support from her SBDC consultant who provided invaluable resources, answered complex questions, and facilitated opportunities, including participation in the Vietnam trade mission. According to Martha, the SBDC has been instrumental in opening doors to major projects and helping her scale her business in ways she never imagined.

The Humble Hearts of the West LLC

Jonnalyn launched her business, The Humble Hearts of the West LLC, after becoming the sole and exclusive U.S. distributor for “Klirwhite,” a cosmetic soap manufactured in the Philippines by a well-known Filipina celebrity. Inspired by her son to build a lasting legacy, Jonnalyn entered the beauty and skincare industry with a mission to empower stay-at-home individuals and those seeking supplemental income.

Though passionate, she initially lacked the operational foundation to support her growing business and came to the SBDC feeling overwhelmed. With many U.S.-based customers and potential resellers reaching out, her top priority was to establish a legal distribution agreement. The OCIE SBDC Global Trade Center connected her with legal resources through the Southern California District Export Council (So. Cal DEC), resulting in a finalized agreement with the soap producer. She was also provided guidance on U.S. import regulations, state-level compliance, logistics, and pricing strategy.

Through this support, Jonnalyn successfully imported her first shipments, onboarded four state distributors and two county distributors, and generated thousands in sales. She credits the SBDC with helping her reduce shipping costs, develop contracts, and improve her pricing structure. In her own words, working with the SBDC “remarkably transformed [her] business.”

Vietnam Trade Mission

The OCIE SBDC led a trade mission to Vietnam, connecting local businesses with international partners through strategic meetings, site tours, and cultural experiences. The trip opened doors to Vietnam’s dynamic market and laid the groundwork for future global growth.

South Korea Trade Mission

A delegation of prominent leaders and business professionals concluded a successful trade mission to South Korea, organized by the OCIE SBDC. The mission, aimed at fostering economic partnerships and exploring opportunities for collaboration, facilitated a vibrant exchange between the two regions.

Frequently Asked Questions

WHAT INDUSTRIES DO YOU WORK WITH?

We support businesses across diverse sectors, including:

● Food and Beverage,
● Manufacturing,
● Consumer Goods,
● Tech and SaaS,
● Health and Beauty,
● Professional Services, and more!

I'VE NEVER EXPORTED BEFORE. COULD YOU STILL HELP ME?

Absolutely! Whether you’re new to international trade or expanding your global footprint, we’ll
meet you where you are and create a tailored path to success.

CAN YOU HELP ME FIND INTERNATIONAL BUYERS AND DISTRIBUTORS?

Yes. We can guide you through identifying and connecting with global partners, leveraging
trade missions, international B2B matchmaking, and tools like the STEP Grant for global
expansion.

CAN YOU HELP ME FIND RELIABLE OVERSEAS SUPPLIERS?

Yes. We can guide you on vetting global suppliers, understanding international contracts,
and protecting your business when working with overseas partners. While we don’t directly
match you with suppliers, we connect you with tools, trade databases, and procurement best
practices.

CAN YOU HELP ME WITH IMPORTING?

Yes! While our primary focus is on export, we also assist businesses that are importing
goods for resale, manufacturing, or assembly. We can guide you through import regulations,
customs duties, supplier due diligence, and international payment processes.

WHAT DO I NEED TO KNOW BEFORE IMPORTING GOODS TO THE US?

Importing involves understanding U.S. Customs requirements, tariffs, product safety
regulations, and logistics. You’ll need to know your product’s HTS (Harmonized Tariff Schedule)
code, estimate landed costs, and ensure proper documentation. We’ll help you avoid costly
mistakes and ensure compliance.

IS MY BUSINESS TOO SMALL TO EXPORT?

No! Many small businesses successfully export—even solo entrepreneurs. If you have a
product or service that sells well locally, chances are there’s global demand for it too. The key is identifying the right market and preparing strategically.

WHAT IS A HARMONIZED CODE AND WHY DOES IT MATTER?

A Harmonized System (HS) Code is a global product classification number used for customs
and tariffs. It determines how much duty you pay and whether you need licenses. We’ll help you
find the correct HS code to avoid delays or fines.

HOW MUCH DOES IT COST TO START EXPORTING?

Costs vary depending on your product, market, and logistics—but getting started can be very
affordable. You may also be eligible for funding programs like the California STEP Grant, which
reimburses costs for international marketing, trade shows, and travel.

WHY ARE YOUR SERVICES NO-COST?

The Orange Count Inland Empire Small Business Development Center Network is funded in part through grants from the US Small Business Administration and the California Office of Small Business Advocate. The grants we receive from these agencies, alongside support from our host organizations, allow us to offer our services at 100% no cost to our clients.

Ready to Grow Globally?

No matter where you are in your export journey, the OCIE SBDC Global Trade Center is here to help you take the next step with clarity and confidence. Our expert advisors, deep trade resources, and personalized approach are designed to help your business thrive in international markets. Contact us today to schedule your free consultation and discover how we can support your global expansion. Let’s take you global.