| Time | Session |
|---|---|
| 8:30 AM - 9:00 AM | Registration |
| 9:00 AM - 9:15 AM | Welcome Session |
| 9:30 AM - 10:15 AM | Session I Breakouts |
| 10:30 AM - 11:15 AM | Session II Breakouts |
| 11:30 AM -12:15 PM | Session III Breakouts |
| 12:15 PM - 1:00 PM | Keynote Speaker and Boxed Lunch |
Discover the actionable steps you can take to assess and develop your human capital talent into a formidable all-star force for your company. Utilizing individual skill sets and training to personal strengths ensures all individuals are functioning within the overall team at their highest and best use, creating a competitive edge not easily duplicated.
Social media has become the number one way to drive revenue to your business. During this session, you will learn the best practices advertising agencies use to increase followers and engagement. By the end, you will have tactical strategies to implement into your social media plan and a specific action item you use in your business today.
Cash is king. But the question is: cash for growth or growth for cash? To grow, you need to maintain adequate cash flow. In this session, you will learn how to understand your numbers and build financial projections to support your growth plan. Learn how to accurately project out your growth, model it, and stress test it to make sure capital will work effectively with your growth plan.
The Economic Injury Disaster Loan and Paycheck Protection Program have played a major role in helping small businesses keep their doors open during COVID-19. During this session, we will cover updates from EIDL, PPP, and other funding opportunities to help your business. You will also get to hear directly from the U.S. Small Business Administration (SBA).
Grow your team members’ skills and develop the tools they need for business success. By elevating your workforce, you scale your business to new heights. Tune into this session to learn about on-the-job training and hiring new employees while getting a subsidy at 90% for six months.
Learn about the 6 storytelling elements you need to make customers fall in love with your brand, which will drive profits. By the end of this, you’ll be able to grab your customer’s attention, stir their emotions, and make them loyal customers with your 1-page brand storyline.
Online content has started to make a shift from text to video in the last few years. Throughout this session, you will learn simple and effective ways to tell your story using video. You’ll discover what type of content to create, how to create it, and how to make it reach your audience. You will leave with the ability to develop and launch a video that’ll engage their current and potential customers in new ways.
The Economic Injury Disaster Loan and Paycheck Protection Program have played a major role in helping small businesses keep their doors open during COVID-19. During this session, we will cover updates from EIDL, PPP, and other funding opportunities to help your business. You will also get to hear directly from the U.S. Small Business Administration (SBA).
Get the most out of your e-commerce platform! Find out how to increase your leads and conversion rate to sales while lowering the drop-off rate. Throughout this session, attendees will also learn how to create an e-commerce strategy to optimize their results for a flourishing online business.
En esta sesión, aprenderá cómo comprender sus números y construir proyecciones financieras para respaldar su plan de crecimiento. Aprenda a proyectar con precisión su crecimiento, modelarlo y realizar pruebas de tensión para asegurarse de que el capital funcione de manera efectiva con su plan de crecimiento.
Discover the Search Engine Optimization secrets that will instantly improve your website ranking in search engines! During this session, learn what SEO is and how to use it to your advantage to grow your website’s traffic. Increase your ranking on Google and optimize your content based on Google’s top 3 ranking factors. By the end of this, attendees will be able to implement the techniques learned and be better equipped to make decisions based on SEO.
The Restaurant Revitalization, Shutter Venue, and ERTC programs have provided financial help to many small businesses that have been negatively affected by COVID-19. During this session, we will discuss the latest updates on these programs to help your business keep its doors open and recover. You will also get to hear directly from the U.S. Small Business Administration (SBA).
Funded in part through a cooperative agreement with the U.S. Small Business Administration.
Funded in part through a grant with the Governor’s Office of Business and Economic Development.
Mike Daniel is the network director of the Orange County Inland Empire SBDC Network, which assists aspiring entrepreneurs and current business owners throughout Orange, San Bernardino and Riverside counties. Mike was formerly the director of the SBDC office at Long Beach City College. As business owner and entrepreneur himself, he started his career as the owner of a Rocky Mountain Chocolate Factory location in Manhattan Beach and went on to open a second location in Long Beach in 2001. In 2007, Mike sold the Manhattan Beach store for an above-market offer then invested in several additional locations as a minority shareholder. Mike further expanded his candy empire with venture located in Shoreline Village in Long Beach called Sugar Daddies Sweet Shoppe, based on fill-it yourself candy options.
Mike has a bachelor’s degree in Business Administration from California State University, Fullerton.
