Program Overview
Webify is a program offered by the OCIE SBDC Network for individuals looking to start an online business.
Webify offers participants:
- A structured training program that includes online modules and in person meetings.
- Business development support from a team of experienced business management consultants to help entrepreneurs launch their online store in 30 days.
Program Benefits
Plan For Success
Entrepreneurs – Go from conceptual to launch. Create a solid plan which will take them through the process of launching their online business.
Established Businesses – Go from brick & mortar presence to online expansion. Create a solid process to expand their current business into an effective online presence.
Market Research and Intelligence
Provide trainees with crucial data that will dictate their success via a market research report detailing macro and micro level industry-related data, market insights, and suitability analysis.
Digital Landscape
Assist with customer identification, matching online competitors, setting a unique selling proposition, and understanding the digital landscape.
Marketing Strategies & Tactics
Provide key elements necessary for putting together an effective marketing strategy and integrating tactics focused on successful outcomes.
Ecommerce Platforms
Understand available ecommerce platforms and selecting the solution that best fits their business (service vs. product.)
Digital Tools
Understand the available digital tools and key elements that help support a strong and successful online presence.
Going Live
Help trainees with domain name selection, hosting service, website launch, social media setup, and review sites identification.
What's the Agenda?
The program consists of four (4) face-to-face workshops/training sessions and three (3) virtual meetings, in addition to a mandatory orientation session, that takes the prospective entrepreneurs and business owners through the necessary steps and guide that will ensure their success in establishing and growing a solid online presence, starting with an ecommerce store.
Entry Week | 2/26 | Mandatory Orientation
- Curriculum Overview
- The Learning Process
- Expectations & Outcomes
- Selection Process & Commitment
Week 1 | 3/5 | Getting Started
- Your Business Structure
- SWOT
- Branding
- Market Research
- Domain Names & Hosting Services
Week 3 | 3/2 | Your Online Presence
- Website Solutions
- E-Commerce Solutions
- Shopify, Big Commerce, Etsy
- Introduction to Digital Marketing (Social Media, Blog, SEO, and more)
Week 3 | 3/19 | Getting Setup
- Products/Team Photography
- E-Commerce Setup
- Claiming Digital Assets (Social Media, review sites & local directories)
Week 4 | 3/26 | The Launch
- Marketing Strategy
- Going Live
- Graduation
