10 Tips for Business Cheer!

‘Tis the season for #BusinessCheer! Don’t fall behind! Start preparing for the holiday shopping season now! Learn how to boost your holiday sales during the busiest time of the year with the tips provided below:

TIP #1

Provide complimentary treats for your hungry shoppers. 85% of people will pay more for face-to-face customer service. 1

TIP #2

Include wrapped goodies with customer purchases. Providing a special experience for your customer will add value to your products. 2

TIP #3

“Only 20% of marketers plan for their peak-season email campaigns more than three months in advance, according to our State of Email Production report.” Don’t wait on creating holiday headers for your e-marketing campaigns! 3

TIP #4

Customers are already spending a lot of money during the holiday season, so put yourself in your customers’ shoes and give them an incentive to shop at your #smallbiz! Make your discounts festive, too — like 12 days of discounts. 4

TIP #5

Bring the holiday icon to your store! Attract new customers and give a photo opportunity for the children. Make sure the customers share their pictures on social media and tag your store! 5

TIP #6

Stand out during the holiday season and get creative! Update your company logo or website to embody the holiday spirit — this will make more memorable to customers. 6

TIP #7

Spread some holiday cheer with an eGreeting! Include a few promotions and a personalized message to each customer to stand out from other businesses. 7

TIP #8

Show off more holiday spirit with a festive store or website if you are an online business. Put up decorations, add some snow to your website, decorate a tree — grab your customers attention during the holiday season! 8

TIP #9

Now that the holiday season is winding down, make sure that your customers leave good reviews for your business online on sites such as Yelp and Facebook! Many prospective customers rely on existing customers’ reviews, so ask your customers to give feedback on your business. 9

TIP#10

New year, new products and services! During the beginning of the year, the desire to change is a reoccurring theme with people — and business. 10

1 High Tech Holiday Marketing Strategies every budget, Fast Company https://bit.ly/2inq2Rf   2 High Tech Holiday Marketing Strategies every Budget, Fast Company https://bit.ly/2inq2Rf   3 Four Reasons to Start Planning for the Holiday Email Marketing Rush Now, Litmus  https://bit.ly/2nvx0VY  4 25 Holiday Marketing Tips Ideas, Vertical Response https://bit.ly/WYu963   5 Holiday Marketing Tips, Small Business Trends https://bit.ly/2gYpSdB  6 Holiday Marketing Tips, Small Business Trends https://bit.ly/2gYpSdB  7 25 Holiday Marketing Tips and Ideas,Vertical Response https://bit.ly/WYu963  8 50 Tips for Marketing Your Business This Holiday Season, Small Business Trends  https://bit.ly/2gYpSdB  9 Fifteen Small Business Tips for After the Holiday Season,  Small Business Trends https://bit.ly/2iMrffW  10 Fifteen Small Business Tips for After the Holiday Season,  Small Business Trendshttps://bit.ly/2iMrffW

Looking to start or grow your business?

We at the Orange County Inland Empire SBDC, are here to help you with every aspect of your business to help it grow and become successful.
Give us a call at 1-800-616-7232 or schedule a quick, 15-minute intake appointment at ociesbdc.org/consultation to see how we can help you start, grow, and succeed.

10 Tips for Business Cheer!

Mike Daniel is the network director of the Orange County Inland Empire SBDC Network, which assists aspiring entrepreneurs and current business owners throughout Orange, San Bernardino and Riverside counties. Mike was formerly the director of the SBDC office at Long Beach City College. As business owner and entrepreneur himself, he started his career as the owner of a Rocky Mountain Chocolate Factory location in Manhattan Beach and went on to open a second location in Long Beach in 2001. In 2007, Mike sold the Manhattan Beach store for an above-market offer then invested in several additional locations as a minority shareholder. Mike further expanded his candy empire with venture located in Shoreline Village in Long Beach called Sugar Daddies Sweet Shoppe, based on fill-it yourself candy options.

Mike has a bachelor’s degree in Business Administration from California State University, Fullerton.