2024 Small Business Growth Summit

Small Business
Growth Summit

Thursday, November 7, 2024 | Irvine Marriott

18000 Von Karman Ave., Irvine, CA 92612

Get ready to grow your business.

Empower your business with the education, resources, and information at the 2024 Small Business Growth Summit. Network with business owners, meet with local legislators, understand what it takes to access capital, and learn tactical tools to drive your business revenue.

Explore nine sessions across three tracks — all designed to help you identify growth opportunities for your business.

Access to Capital
Meet lenders and understand how to access capital.

Digital Marketing
Explore the latest marketing trends.

Resources for Growth
Learn about resources to grow your business and identify ways to generate new revenue streams.

Agenda

Click on the tabs on the left to explore the agenda across all four presentation tracks.

Access to Capital

Digital Marketing

Resources for Growth

Access to Capital

Track 1

Access to Capital Track

Time	Session
8 – 9 a.m.	Registration and Resource Fair
9:05 – 9:30 a.m.	Welcome and Legislative Introductions and Remarks from the SBA
9:40 – 10:20 a.m.	Alternative Funding Sources: Exploring Non-Traditional Financing Options, Including Crowdfunding, Peer-to-Peer Lending, and Grants
10:20 – 10:30 a.m.	Break
10:30 – 11:10 a.m.	Building a Strong Capital Case: Tips for Creating a Compelling Business Plan and Financial Projections to Attract Investors
11:10 – 11:20 a.m.	Break
11:20 a.m. – Noon	Demystifying Cash Flow: Why Cash Flow Is Crucial for a Business’s Survival and Growth
Noon – 1 p.m.	LUNCH Presentation: Remarks from the Mayor of Irvine and Panel Discussion with Area Small Business Owners
1 – 1:30 p.m.	Networking

Digital Marketing

Track 2

Digital Marketing

Time	Session
8 – 9 a.m.	Registration and Resource Fair
9:05 – 9:30 a.m.	Welcome and Legislative Introductions and Remarks from the SBA
9:40 – 10:20 a.m.	Top Trends in Social Marketing and Understanding Your Analytics
10:20 – 10:30 a.m.	Break
10:30 – 11:10 a.m.	Using Artificial Intelligence to Build Your Marketing
11:10 – 11:20 a.m.	Break
11:20 a.m. – Noon	Becoming Omnichannel: Integrating E-Commerce, Retail, and Beyond for Maximum Growth
Noon – 1 p.m.	LUNCH Presentation: Remarks from the Mayor of Irvine and Panel Discussion with Area Small Business Owners
1 – 1:30 p.m.	Networking

Resources for Growth

Track 3

Resources for Small Businesses

Time	Session
8 – 9 a.m.	Registration and Resource Fair
9:05 – 9:30 a.m.	Welcome and Legislative Introductions and Remarks from the SBA
9:40 – 10:20 a.m.	Identifying Best Markets for Export and Introduction of CA STEP Grant Program
10:20 – 10:30 a.m.	Break
10:30 – 11:10 a.m.	Understanding the Certification Landscape: Federal, State, and Corporate With a special presentation from OCTA
11:10 – 11:20 a.m.	Break
11:20 a.m. – Noon	Orange County Hiring Subsidies and Resources
Noon – 1 p.m.	LUNCH Presentation: Remarks from the Mayor of Irvine and Panel Discussion with Area Small Business Owners
1 – 1:30 p.m.	Networking