Marketing Budgets and Spend
This workshop is designed to provide you with the tools and knowledge to prepare a comprehensive marketing budget. The goal is to fully understand your priorities as to your marketing spending and the resources required to achieve your marketing goals. A marketing budget template will be provided to you for your own modeling.
Featured Topics:
- Defining various spending categories
- Alignment of staffing and other resources
- Allocation of spending
- Budget variances and how to adjust the budget
- Roll forward from spending