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Marketing Budgets and Spend

This workshop is designed to provide you with the tools and knowledge to prepare a comprehensive marketing budget. The goal is to fully understand your priorities as to your marketing spending and the resources required to achieve your marketing goals. A marketing budget template will be provided to you for your own modeling.

Featured Topics:

  • Defining various spending categories
  • Alignment of staffing and other resources
  • Allocation of spending
  • Budget variances and how to adjust the budget
  • Roll forward from spending


Nov 17 2022


10:00 am - 11:00 pm

More Info

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SBDC Digital Marketing Lab
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