Our Team

The Coachella Valley SBDC assists aspiring entrepreneurs and current business owners from the community of Cabazon east to the City of Blythe in Riverside County. Our local team of staff and business consultants represent a variety of backgrounds and industry expertise. Aside from our core services, our team possesses additional expertise in: restaurant, retail and franchise operations, manufacturing, interior design, merchandising, performance improvement, human resources and more.

We speak: Portuguese and Spanish

Coachella Valley SBDC Leadership

SBDC Consultants and Staff

JoaquinTijerina-min

Joaquin Tijerina

Director

Areas of Expertise

  • Site Selection
  • Permitting and Entitlements
  • Utility Coordination
  • Construction
  • Management
  • Licensing

Experience
Joaquin has over 25 years of experience working in economic and business development, project management, construction management, and fast-tracking entitlements with the County of Riverside. Joaquin has been the Director of the Coachella Valley Small Business Development Center for the past six years and leads a team of six consultants and two staff to assist local businesses successfully launch and grow.

The best advice I have ever been given is:
Lead by example

Languages
Spanish

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Bob Wright

Associate Director

Areas of Expertise

  • Economic Development


Experience

Robert started in his first small business in 1969 with a retail storefront. Since then, has owned construction and service companies with over 40 employees. For the past 30 years, he has owned a nursery brokerage firm and is currently using this expertise while working for Riverside County and the CV SBDC.

The best advice I have ever been given is:
If it ain’t broke don’t fix it

Hugo-min

Hugo Loyola

Business Consultant

Areas of Expertise

  • Strategic Planning
  • Digital Marketing and eCommerce
  • Business Development
  • Finance
  • Educational Publishing


Experience

Hugo is an innovative senior management executive with multiple years of experience working with multi-functional teams and global business units. He is a skilled leader credited for a collaborative communication process. Hugo is also a strong bilingual communicator in English and Spanish and is also fluent in Brazilian Portuguese. He is driven by mission, vision, and results.

The best advice I have ever been given is:
Read (A LOT).

Languages
Spanish, Portuguese

Make an Appointment!

 

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Lisa Napolitano

Business Consultant

Areas of Expertise

  • Sales and Marketing
  • Operations
  • Finance and Accounting
  • Startup Planning
  • Retail, Hospitality, Restaurant, and Service Industries


Experience

Lisa Napolitano is a successful entrepreneur, trusted advisor, business coach, and skilled executive with more than 25 years of experience helping companies improve their processes and people to drive performance. From 1991 to 2006 Lisa ran an industry association, growing it from 2 employees and 150 US-based clients to 20 employees and 6,000 clients globally. Her experience extends to the hospitality industry, having owned a fine dining establishment in the largest suburb of Chicago, and managing operations of a 17-cabin resort in the Northwoods of Minnesota.

The best advice I have ever been given is:
Do the best you can until you know better. Then when you know better, do better.

Make an Appointment!

LupeWatson-min

Lupe Ramos Watson

Business Consultant

Areas of Expertise

  • Accounting and Finance
  • Business Planning, Licensing, and Permitting
  • Marketing
  • Legislative and Governmental Affairs
  • Real Estate Acquisition
  • Food Industry


Experience

Over the past 30 years, Lupe has helped clients access startup capital to launch and grow their businesses. She has been a consultant for over 20 years. Additional to her work at the SBDC, Lupe serves as Councilmember/Mayor on the Indio City Council. Her span of skills runs the gamut from setting up accounting systems to securing regulatory agency approval for projects. As a member of the Indio City Council, she has relationships with local, regional, state, and federal agencies and is able to access resources that help businesses.

The best advice I have ever been given is:
In business entrepreneurship, there’s no shortage of remarkable ideas, what’s missing is the will to execute them…be the will!

Languages
Spanish

Make an Appointment!

 

Maria Cruz A Lascano - Maria Cruz Lascano-min

Maria Cruz Lascano

Administrative Assistant

Areas of Expertise

  • Contract Negotiations
  • Microsoft Office/MAC OS

Experience
Maria Cruz Lascano has over 15 years of experience in event planning, contract negotiations, and office administration support services. Prior to joining the SBDC Maria was responsible for planning and scheduling the logistics of equipment set up and tear down for the annual Riverside County Fair & National Date Festival. She also worked on vendor and performer contracts, conducted the daily sales collection from concessionaires for the fiscal department, as well as managed all of the company bid proposals for the Fair. Maria was also responsible for negotiating service contracts for air show performers, professional services, and specialty equipment for Riverside County’s Annual Air Show.

The best advice I have ever been given is:
Take life one day at a time.

Languages
Spanish

Ryan Stull

Business Consultant

Areas of Expertise

  • Digital Marketing
  • B2B and B2C Marketing
  • Web Development
  • Ecommerce Marketing Strategies
  • Content Development


Experience

Ryan has been empowering and educating clients in the digital marketing space since 2009 when he started his own business based around website development and marketing consulting. Digital Marketing is crucial to the operation of small businesses, and Ryan has helped many small businesses take charge of their platforms and ride them to success.

The best advice I have ever been given is:
“Use your fear like fuel.”

Make an Appointment!

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