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Basics of Google Ads


Did you know 59% of shoppers surveyed said they use Google to research a purchase they plan to make in store or online. Google Ads can be a highly effective tool for promoting your business, but its usefulness depends on various factors, including your business goals, target audience, budget, and how effectively you manage your campaigns.

Join us to learn how you can use Google Ads to drive new customers for your business!

Key Topics:

  • Create a business account on Google
  • Set up an ad campaign
  • How to improve performance
  • How to measure success

F or questions regarding this workshop, including late registration, please email us at training@iesmallbusiness.com.


Jul 18 2024


10:00 am - 12:00 pm

More Info

Register Here


43200 Business Park Drive Temecula, CA 92590
Register Here

Basics of Google Ads

Mike Daniel is the network director of the Orange County Inland Empire SBDC Network, which assists aspiring entrepreneurs and current business owners throughout Orange, San Bernardino and Riverside counties. Mike was formerly the director of the SBDC office at Long Beach City College. As business owner and entrepreneur himself, he started his career as the owner of a Rocky Mountain Chocolate Factory location in Manhattan Beach and went on to open a second location in Long Beach in 2001. In 2007, Mike sold the Manhattan Beach store for an above-market offer then invested in several additional locations as a minority shareholder. Mike further expanded his candy empire with venture located in Shoreline Village in Long Beach called Sugar Daddies Sweet Shoppe, based on fill-it yourself candy options.

Mike has a bachelor’s degree in Business Administration from California State University, Fullerton.