California Shop Small – Just The Basics

California Shop Small is a 3-week program to help product-based aspiring or existing business owners sell online. Business owners will learn how to get their business online, reach new customers, and increase their sales at a local, regional, and national scale. After completing the program, business owners will gain access to sell on a California branded eCommerce platform. Business owners will receive a six-month free subscription to sell online while receiving no-cost one-on-one consulting to assist in furthering their online success.

Must be a Product-Based Business

The three-week program, twice a week, 1-hour cohort workshops, must attend all sessions!

Qualifications:

• Open to product-based businesses (Not open to service-based businesses)
• For first-time e-commerce businesses
• Open to brick-and-mortar businesses that have never sold online before
• Cannabis, CBD, adult entertainment, gambling, and other like businesses are ineligible for the program
• You must be a California-based business
• If the program is oversubscribed, a lottery will be held for the 300 open slots available on the California Shop Small e-commerce site.
• Priority will be given to those businesses that have never made a sale

What we will be discussing:

• What is California Shop Small
• The importance of selling online
• Online Tools
• Your inventory
• Costing and pricing
• Setting up your store online
• Product photos
• Online content
• Packaging and shipping
• Managing your inventory
• Merchandising, Discounts, Sales Reports, Orders
• Social Media

Session Dates and Times:

• Tuesday, November 30 | 3:00-4:00 PM
• Thursday, December 2 | 3:00-4:00 PM
• Tuesday, December 7 | 3:00-4:00 PM
• Thursday, December 9 | 3:00-4:00 PM
• Tuesday, December 14 | 3:00-4:00 PM
• Thursday, December 16 | 3:00-4:00 PM