E-Commerce Accelerator: Selling on Amazon, Etsy, & Walmart
The E-Commerce Accelerator is a six-week, high-support virtual program designed exclusively for early-stage and established product-based businesses seeking to launch or expand on major e-commerce marketplaces, including Amazon, Etsy, and Walmart. The program provides marketplace-specific training, a full financial feasibility model, and real product research (including a FREE Jungle Scout report valued at $149), customized launch guidance, and hands-on support to help participants optimize their listings, strengthen their branding, and prepare for national and international marketplace expansion.
Participants complete structured worksheets, receive 1:1 consulting for every assignment, access SBDC photography resources through a dedicated Product Photography Day, and culminate in a final readiness assessment. At the end of the program, one participant will earn an SBDC certificate of recognition, honoring their commitment to e-commerce marketplace excellence.
Program Goals
By the end of this series, participants will be able to:
- Marketplace Readiness: Build the operational, logistical, and strategic foundation for success on Amazon, Etsy, and Walmart.
- Financial Feasibility: Validate margins, COGS, fees, shipping, break-even points, and long-term profitability using a complete financial feasibility model.
- Marketplace Optimization: Create high-performing listings, branding, and content tailored to platform algorithms and customer behavior.
- Launch & Growth Planning: Develop a data-driven plan for domestic and international marketplace expansion.
- Confidence & Capability: Equip product-based entrepreneurs with the systems, tools, and clarity to launch or scale successfully.
Program Details
This accelerator is for product-based businesses ONLY that are:
- Early-stage businesses (<24 months revenue)
- Established businesses seeking marketplace expansion
- Brick-and-mortar or existing online sellers transitioning to Amazon, Etsy, or Walmart
- Businesses with inventory, samples, or active production capacity
Program Schedule:
Tuesdays: July 7- August 11 I 10 – 11:30 a.m.
- Session 1: July 7 I Marketplace Fundamentals & Competitor Intelligence
- Session 2: July 14 I Customers, Market Demand, & Product Positioning
- Session 3: July 21 I Financial Feasibility, Margins, & Marketplace Math
- Session 4: July 28 I Marketplace Optimization, Listing Strategy, & International Expansion
- Session 5: August 4 I Branding, Photography, Visual Content, & Packaging
- Session 6: August 11 I Operations, Fulfillment, Launch Planning, & Final Readiness
*Please note that only attendees who join the webinar live will gain access to the webinar’s recording and material.
