
Everything You Need to Know About Paid Advertising
Discover how to use paid advertising to increase conversions!
Monday, April 3 | 10 – 11 a.m.: Beyond Google and Facebook Ads
Topics include four new online platforms on which you can advertise — from setting up accounts and the benefits of each platform. You do not want to miss this if you are advertising online now.
Monday, April 10 | 10 – 11 a.m.: Grow with Google Ads
Topics include Google Smart campaigns, how to optimize paid campaigns, and how to set up conversion tracking.
Monday, April 17 | 10 – 11 a.m.: Learn to Retarget Like a Pro
Topics include how to use retargeting to close sales that didn’t happen, how to bring back browsers when they are closer to conversion, and why search and retargeting together are powerful 1-2 marketing punch.