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Finding Profit

The IGNITE Program is a Cathedral City economic development initiative designed to spark entrepreneurship through networking, workshops, and resource-sharing for new and growing businesses. Ready to make your business more profitable? This workshop helps small business owners understand their financial health and take actionable steps to improve profitability.

Topics Include:

  • Fundamentals of Financial Health – Learn how to assess your pofitability and set clear financial goals
  • Managing Expenses – Explore strategies to reduce costs and mange debt effectiviely
  • Optimizing Your Top Line – Improve revenue through pricing and stronger sales strategies

Register Here:

Date

May 07 2026

Time

5:15 pm - 6:45 pm

More Info

Register Here

Location

Online
Category
Register Here

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Finding Profit

Mike Daniel is the network director of the Orange County Inland Empire SBDC Network, which assists aspiring entrepreneurs and current business owners throughout Orange, San Bernardino and Riverside counties. Mike was formerly the director of the SBDC office at Long Beach City College. As business owner and entrepreneur himself, he started his career as the owner of a Rocky Mountain Chocolate Factory location in Manhattan Beach and went on to open a second location in Long Beach in 2001. In 2007, Mike sold the Manhattan Beach store for an above-market offer then invested in several additional locations as a minority shareholder. Mike further expanded his candy empire with venture located in Shoreline Village in Long Beach called Sugar Daddies Sweet Shoppe, based on fill-it yourself candy options.

Mike has a bachelor’s degree in Business Administration from California State University, Fullerton.