Home Events From Surviving to Thriving: Shoring Up Your Small Business for a New Normal

From Surviving to Thriving: Shoring Up Your Small Business for a New Normal

There’s not much you can control during these uncertain times, but you can take steps towards protecting and adapting your small business to a new normal during and after COVID-19. While there is no one-size-fits-all solution, this series is designed to help you focus on critical aspects of surviving the crisis and pivoting to adjust to the new reality as our economy rebounds. The survive and thrive framework takes the essential business concepts of strategy & planning, finances, operations, sales & marketing, and guides you through specific questions around each concept. We’ll offer fresh ideas and simple tools to help you implement the learnings. Want to dive deeper into any or all of these areas? Make a 1:1 appointment with our consultants offered at no cost. Take a look at the webinar schedule and let us help you make the right decisions when protecting and adapting your small business during COVID-19

Feb 17 – Strategy & Planning
You need to set overall goals for your business and develop a plan to achieve them. What gets in the way? Running the business! In this session, you’ll learn how to step back from your day-to-day operations and ask where your business is headed and what its priorities should be.

Feb 24 – Finances
This session reviews the building blocks of sound financial management that lets you plan for contingencies and make good decisions for your business. We’ll discuss ideas for improving your cash position, evaluating your expenses, conducting reliable financial forecasting, and more.

Mar 3 – Operations
Understanding and continuously optimizing “how things get done” in your business is critical to your success. The pandemic has made it even harder to manage. This session teaches you how to drive efficiency as we review key operating processes to help you streamline, simplify and focus on what matters most.

Mar 10 – Sales & Marketing
COVID has caused both a demand problem and a logistics problem. In this session, figure out how to satisfy customers’ needs with your products and services despite current challenges. We’ll go over what you’re offering, who your customers are, and how you can successfully market to them.


Feb 17 2021 - Mar 10 2021


3:00 pm - 4:00 pm




Coachella Valley SBDC

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