From Surviving to Thriving: Shoring Up Your Small Business for a New Normal

There’s much you can’t control during uncertain economic times, but you can take steps to protect and adapt your small business to a new normal. The Survive and Thrive framework takes the essential business concepts of strategy & planning, finances, operations, sales & marketing and guides you through specific questions around each concept. We’ll offer fresh ideas and simple tools to help you implement the learnings from each 1-hour session.

August 8: Strategy & Planning

You need to set overall goals for your business and develop a plan to achieve them. What gets in the way? Running the business! In this session, you’ll learn how to step back from your day-to-day operations and ask where your business is headed and what its priorities should be.

August 15: Finances

This session reviews the building blocks of sound financial management that lets you plan for contingencies and make good decisions for your business. We’ll discuss ideas for improving your cash position, evaluating your expenses, conducting reliable financial forecasting, and more.

August 22: Operations

Understanding and continuously optimizing “how things get done” in your business is critical to your success. This session teaches you how to drive efficiency as we review key operating processes to help you streamline, simplify, and focus on what matters most.

August 29: Sales & Marketing

In this session, figure out how to satisfy customers’ needs with your products and services despite current challenges. We’ll go over what you’re offering, who your customers are, and how you can successfully market to them topics covered.