Home Events How to Price for Maximum Gain

How to Price for Maximum Gain

One of the key decisions made as a business owner is how to price your products and services. This is crucial to obtaining a competitive advantage and growing your bottom line.

This workshop will cover the following areas:

  • Value Creation, Capture, and Sustainment
  • Cost vs Pricing
  • Whole vs Online vs Retail
  • Value Proposition
  • Perceived Value (Brand presentation)
  • Price concepts (Sensitivity, Elasticity, Discrimination, Bundling, Structure)
  • Discounts and Allowances
  • Types of pricing (Volume, Transactional, Cost plus, Recurring, Line Item, Fixed, Variable, etc.)
  • Price Competition Matrix
  • Price Quality Quadrant Analysis

Date

Dec 07 2022

Time

12:00 pm - 1:00 pm

More Info

Register Here

Location

Webinar

Organizer

SBDC Digital Marketing Lab
Register Here

Leave a Reply

Your email address will not be published.

Subscribe now

Sign up to stay updated on the latest news and resources!

Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: OCIE SBDC, 800 N. State College Blvd., Fullerton, CA, 92831, http://ociesmallbusiness.org. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact