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How to Price for Maximum Gain

One of the key decisions made as a business owner is how to price your products and services. This is crucial to obtaining a competitive advantage and growing your bottom line.

This workshop will cover the following areas:

  • Value Creation, Capture, and Sustainment
  • Cost vs Pricing
  • Whole vs Online vs Retail
  • Value Proposition
  • Perceived Value (Brand presentation)
  • Price concepts (Sensitivity, Elasticity, Discrimination, Bundling, Structure)
  • Discounts and Allowances
  • Types of pricing (Volume, Transactional, Cost plus, Recurring, Line Item, Fixed, Variable, etc.)
  • Price Competition Matrix
  • Price Quality Quadrant Analysis


Dec 07 2022


12:00 pm - 1:00 pm

More Info

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