Marketing Budgets and Spend
This workshop is designed to provide you with the tools and knowledge to produce a comprehensive marketing budget.
The goal is to fully understand your priorities as to the marketing spend and the resources required to achieve your
marketing goals. A marketing budget template (attached) will be provided to you for your own modeling.
- Definitions of various spend categories
- Alignment of staffing and other resources
- Allocation of spend dollars
- Actual to Budget variances and how to adjust the budget
- Roll forward from actual spend?