Next Generation Retail – Program for Brick and Mortar Retailers

Thursdays : September 15, 22, 29 and October 06

9 AM – 11 AM

Next Generation Retail is a program offered by the CSUF SBDC with the goal to assist brick and mortar retailers break through challenges and focus on growth opportunities. The traditional retail model has been forever altered due to COVID; from connecting goods and services with customers, to integrating new technologies which enhance the clients’ experience and streamline the businesses’ efficiency. Through this program, business owners will have the opportunity to get into their business; assessing growth, financial health, marketing, leases, hiring, operations, technology, and a variety of best practices, with the goal of focusing on decreasing cost and increasing revenue. Participants will also learn how to de-risk expansion and get involved in proactive growth.

Who should attend?

• Brick and mortar retailers who meet the following criteria:
• Been in business 1+ years
• Have employees, or need to add them
• Poised for growth
• Selling products and/or services
• Operating a store front/brick and mortar location

Why attend?

• Set a plan in motion to grow your business
• Evaluate challenges that may be holding you back from growing
• Learn about latest resources to set your business up for success
• Assess multiple channels for growth

Schedule:

Week 1 – September 15:

• What does growth mean to you?
• Identify key drivers of growth
• Review key financial reports and ratios
• Set KPI’s and success indicators

Week 2 – September 22:

• Customer segmentation, conversion and retention strategies (sales funnel)
• Competitive analysis
• Digital marketing & social media (GMB, Local SEO, etc…)
• Creating a unique, memorable & authentic customer experience

Week 3 – September 29:

• Internal operations
• Your supply chain
• Inventory/project management
• Merchandising and messaging
• Technology and data

Week 4 – October 06:

• Your workforce
• Site selection, tenant improvement issues, contracts and leasing
• Financial and sales projections
• Strategic growth plan