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Riverside County MADE

MADE is aimed at assisting startup product-based businesses with entering the marketplace to validate their concepts. Participants will discover the core concepts to create a successful business. Over five weeks, you will learn about planning, marketing, financing, and how to make your business dreams a reality.

Week 1

  • Entrepreneurial mindset
  • Developing your product for the market
  • Building your idea into a business
  • Overview of permits and licenses
  • Business structure
  • Naming your business
  • Funding your business
  • Business plan and financial projections

Week 2

  • Feasibility
  • Business planning
  • Market research
  • Identify and research competition

Week 3

  • Financial management
  • Account and accounting systems
  • Sourcing, costing, and pricing your products
  • Accepting payment
  • Business liability insurance
  • Business bank account and accounting methods

Week 4

  • Financial Literacy By AmPac
  • Access to capital

Week 5

  • Developing your marketing plan
  • Advertising
  • Digital marketing
  • Understanding social media and how to attract customers/repeat customers
  • Your canopy and space
  • Return policy and customer satisfaction
  • Revisiting grant requirements

Week 6

  • Financial projections
  • Event preparation and needs
  • Signage and promotion
  • Further dteps
  • SBDC assistance
  • Setting up your marketplace booth


Jul 23 2024


3:00 pm - 5:00 pm

More Info

Register Here


Register Here

Riverside County MADE

Mike Daniel is the network director of the Orange County Inland Empire SBDC Network, which assists aspiring entrepreneurs and current business owners throughout Orange, San Bernardino and Riverside counties. Mike was formerly the director of the SBDC office at Long Beach City College. As business owner and entrepreneur himself, he started his career as the owner of a Rocky Mountain Chocolate Factory location in Manhattan Beach and went on to open a second location in Long Beach in 2001. In 2007, Mike sold the Manhattan Beach store for an above-market offer then invested in several additional locations as a minority shareholder. Mike further expanded his candy empire with venture located in Shoreline Village in Long Beach called Sugar Daddies Sweet Shoppe, based on fill-it yourself candy options.

Mike has a bachelor’s degree in Business Administration from California State University, Fullerton.