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The Power of Branding: Branding for Your Business

IN-PERSON EVENT

In today’s competitive world, a strong brand isn’t just nice to have — it’s essential for success. This workshop is your roadmap to unlocking your business’s full potential through smart branding strategies.

Key Topics:

  • Brand Identity Development: Craft a unique brand identity that resonates with your audience.
  • Brand Positioning: Stand out from competitors with a strong value proposition.
  • Brand Consistency: Maintain a unified brand image across all platforms and interactions.
  • Brand Experience: Deliver exceptional experiences that foster loyalty and advocacy.
  • Digital Branding: Utilize digital platforms effectively to enhance brand visibility.
  • Measuring Brand Success: Learn how to track KPIs and evaluate the impact of your branding efforts.

For questions regarding this workshop, including late registration, please email us at training@iesmallbusiness.com.

Date

Jun 18 2024
Expired!

Time

9:00 am - 11:00 am

More Info

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The Power of Branding: Branding for Your Business

Mike Daniel is the network director of the Orange County Inland Empire SBDC Network, which assists aspiring entrepreneurs and current business owners throughout Orange, San Bernardino and Riverside counties. Mike was formerly the director of the SBDC office at Long Beach City College. As business owner and entrepreneur himself, he started his career as the owner of a Rocky Mountain Chocolate Factory location in Manhattan Beach and went on to open a second location in Long Beach in 2001. In 2007, Mike sold the Manhattan Beach store for an above-market offer then invested in several additional locations as a minority shareholder. Mike further expanded his candy empire with venture located in Shoreline Village in Long Beach called Sugar Daddies Sweet Shoppe, based on fill-it yourself candy options.

Mike has a bachelor’s degree in Business Administration from California State University, Fullerton.