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Using Podcasts to Reach Global Markets

Join this online workshop to leverage podcasts as a powerful tool to expand your business internationally!

Tuesday, July 14, 2026 | 6 – 7 p.m. | Online (Zoom)

Are you using podcasts to reach global markets—or just a local audience?

Podcasts are a powerful tool for expanding your business internationally—whether you host your own show or appear as a guest on others. However, global reach doesn’t happen automatically. While platforms distribute content worldwide, building an international audience requires intentional strategy.

In this webinar, you’ll learn how to position your expertise for global audiences, optimize podcast platforms for international discovery, and use distribution tactics that attract listeners beyond your home market. We’ll also cover how to grow your reach by appearing on established podcasts, leveraging guest collaborations, and repurposing content to enter new regions.

Whether you’re a business owner, consultant, or content creator, this session will provide practical, actionable strategies to help you use podcasts as a scalable tool for global growth.

Only live attendees will receive a copy of the recording and slide deck after the webinar.

Register Here:

Date

Jul 14 2026

Time

6:00 pm - 7:00 pm

More Info

Register Here

Location

Online
Register Here

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Using Podcasts to Reach Global Markets

Mike Daniel is the network director of the Orange County Inland Empire SBDC Network, which assists aspiring entrepreneurs and current business owners throughout Orange, San Bernardino and Riverside counties. Mike was formerly the director of the SBDC office at Long Beach City College. As business owner and entrepreneur himself, he started his career as the owner of a Rocky Mountain Chocolate Factory location in Manhattan Beach and went on to open a second location in Long Beach in 2001. In 2007, Mike sold the Manhattan Beach store for an above-market offer then invested in several additional locations as a minority shareholder. Mike further expanded his candy empire with venture located in Shoreline Village in Long Beach called Sugar Daddies Sweet Shoppe, based on fill-it yourself candy options.

Mike has a bachelor’s degree in Business Administration from California State University, Fullerton.