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Website Wizardry: Transform Your Small Business Online

Name: Website Wizardry: Transform Your Small Business Online
Start: 2024-04-03
End: 2024-04-03
Location: Webinar

Are you a small business owner struggling to stand out online? This 5-week training program brought to you by the OCIE SBDC is your key to online success. We’ll cover all the fundamentals of building a website that not only looks good but drives customers to your door.

Week 1: Introduction to Online Presence and Planning Your Website

Introduction to e-commerce and its benefits for small businesses
Understanding the role of a website in building your brand and reaching customers
Understanding your target audience and designing for their needs
Choosing a domain name and hosting

Week 2: Setting Up and Designing Your Website

Introduction to website and e-commerce platforms
Basics of website design and user experience (UX), including mobile-responsive design
Design basics: Color schemes, fonts, and layouts
Content creation and copywriting
Basics of search engine optimization (SEO) to increase your site’s visibility

Week 3: Adding Products and Setting Up E-Commerce Functions

Setting up your product catalog and compelling product pages
Best practices for product photography and descriptions
Organizing your products into categories for easy navigation
Introduction to shopping cart functionality and payment gateways
Understanding shipping options and taxes

Week 4: Advanced E-Commerce Features and Marketing Your Website

Setting up customer reviews and ratings
Inventory management and dropshipping integration
Overview of digital marketing channels (social media, email marketing, etc.)
Introduction to content marketing and blogging for SEO
Pre-launch checklist: Testing website functionality, mobile responsiveness, and loading speed
Strategies for a successful launch: Special promotions, email campaigns, and social media announcements

Week 5: Analyzing Performance and Next Steps