Home Events Website Wizardry: Transform Your Small Business Online

Website Wizardry: Transform Your Small Business Online

Are you a small business owner struggling to stand out online? This 5-week training program brought to you by the OCIE SBDC is your key to online success. We’ll cover all the fundamentals of building a website that not only looks good but drives customers to your door.

Week 1: Introduction to Online Presence and Planning Your Website

  • Introduction to e-commerce and its benefits for small businesses
  • Understanding the role of a website in building your brand and reaching customers
  • Understanding your target audience and designing for their needs
  • Choosing a domain name and hosting

Week 2: Setting Up and Designing Your Website

  • Introduction to website and e-commerce platforms
  • Basics of website design and user experience (UX), including mobile-responsive design
  • Design basics: Color schemes, fonts, and layouts
  • Content creation and copywriting
  • Basics of search engine optimization (SEO) to increase your site’s visibility

Week 3: Adding Products and Setting Up E-Commerce Functions

  • Setting up your product catalog and compelling product pages
  • Best practices for product photography and descriptions
  • Organizing your products into categories for easy navigation
  • Introduction to shopping cart functionality and payment gateways
  • Understanding shipping options and taxes

Week 4: Advanced E-Commerce Features and Marketing Your Website

  • Setting up customer reviews and ratings
  • Inventory management and dropshipping integration
  • Overview of digital marketing channels (social media, email marketing, etc.)
  • Introduction to content marketing and blogging for SEO
  • Pre-launch checklist: Testing website functionality, mobile responsiveness, and loading speed
  • Strategies for a successful launch: Special promotions, email campaigns, and social media announcements

Week 5: Analyzing Performance and Next Steps

  • Setting up Google Analytics
  • Key performance indicators (KPIs) to watch
  • A/B testing basics for optimizing conversion rates
  • Scaling your online business
  • Keeping your website updated and engaging over time

Date

Apr 03 2024
Expired!

Time

3:00 pm - 5:00 pm

More Info

Register Here

Location

Webinar
Category
Register Here

Subscribe now

Sign up to stay updated on the latest news and resources!

Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: OCIE SBDC, 800 N. State College Blvd., Fullerton, CA, 92831, http://ociesmallbusiness.org. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact