ProfitCON2021

A Desert Small Business Conference

September 23, 2021 | Palm Desert

JW Mariott Desert Springs Resort & Spa | 74-855 Country Club Drive, Palm Desert, CA 92260

Prepare for a wave of knowledge from our business experts at ProfitCON21.

Get ready for 3 sessions brought to you by small business owners, packed with content to help you increase your profit. The event will focus on the topics of financing, marketing, and strategic planning for growth in a post COVID world, and will include ample time for networking and engaging with partners from the Valley as well as other local small business owners.

Precautionary measures will be adhered to as indicated by State, County, City, and Hotel guidelines regarding COVID-19.

Financing

Discover new ways to get business capital, steps to improve your net income, and financial tools to keep your business successful.

Marketing

Learn essential sales and marketing implementation tactics to ensure success in your business.

Strategic Planning

Get the chance to ask fundamental questions about where your business stands as we move towards a new normal in a post-COVID world.

Agenda

Time

Session

Whether You're Starting or Growing Your Business - Make it PROFITable

ProfitCON2021

Mike Daniel is the network director of the Orange County Inland Empire SBDC Network, which assists aspiring entrepreneurs and current business owners throughout Orange, San Bernardino and Riverside counties. Mike was formerly the director of the SBDC office at Long Beach City College. As business owner and entrepreneur himself, he started his career as the owner of a Rocky Mountain Chocolate Factory location in Manhattan Beach and went on to open a second location in Long Beach in 2001. In 2007, Mike sold the Manhattan Beach store for an above-market offer then invested in several additional locations as a minority shareholder. Mike further expanded his candy empire with venture located in Shoreline Village in Long Beach called Sugar Daddies Sweet Shoppe, based on fill-it yourself candy options.

Mike has a bachelor’s degree in Business Administration from California State University, Fullerton.