Are you interested in the food industry? Want to start a food truck, use a commercial kitchen, or open up a restaurant? SBDC’s EATS program can take you closer to that goal! The program, which is offered at no cost to you, starts you off with developing your concept for the business all the way through establishing it.

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Fresh Eyes Podcast

Episode 0: Fresh Eyes – A Teaser for Foodpreneurs

What do you get when an experienced, food industry consultant comes in to your restaurant or orders from your food truck or even listens to you pitch your ideas for a new packaged treat? A set of fresh eyes that know the industry, pitfalls, areas for cost savings, menus and packaging, growth opportunities, selling value and experience and most of all know, business.

Here, you’ll get that advice and more in light, entertaining episodes paired with a recipe and sprinkled with special guests ranging from food wholesalers, leasing experts, food bloggers, national restaurateurs and more!

Episode 1: Whatcha Got? Intro to Food Costing, Feasibility and Finding Your Market

The first Fresh Eyes episode launches with Greg scavenging in Rick’s fridge for “whatcha got.” Greg shows Rick how to whip up a delicious meal without leaving home (recipe included below) and talks food costs, feasibility and finding your market.

This whatcha got episode give you a sneak peek into not just a quick recipe for whatever you have in your fridge, it introduces you to whatcha need to be thinking about when starting a food-based business. Just like you’re scraping your fridge for any yummy additions to a meal at home, when you’re first starting out with your business, you don’t always have the luxury of knowing where to go to sell, how to start, what’s first or what to expect in terms of expenses or revenue. Greg lays it out, while Rick dishes some of these questions. Plus +  “the magic of rotisserie chicken” and second gen food.

SBDC EATS Presents "Cocineros"

The EATS program acts as a food incubator in where it cultivates the growth of entrepreneurship in the food industry via training and education in the Inland Empire. The program provides support in business development as well as a team of specialists to aid entrepreneurs in launching their products in the marketplace. EATS’ central areas of focus that successfully foster clients into business operations include: workshops and seminars, business and technical assistance, access to a kitchen or food processing space, and access to the community food industry cluster. With this crash course, we will help you in developing your business idea to starting up your business in the food industry. EATS is a 4 class program and ends with a Graduation Fiesta Sale where you will be able to sell your products.

Offered in partnership between the 4th Street Market, the City of Santa Ana, the U.S. Small Business Administration and the OCIE SBDC Network. 

So What's on the Menu?

If you are looking to start a food truck, sell homemade cookies and pies or open a brick and mortar restaurant? Then this is the program for you! At no cost, this series will take you from creating your concept to starting your business and everything in between. Consider this a crash course on becoming a foodpreneur!

25 people will be selected based on an interview process.



Program Main Courses

Program Curriculum

Class 1 – Cottage Food, Commercial Kitchen, Food Truck, Brick and Mortar, what is the right choice for me?

Class 2 – Building and planning for your Business

Class 3 – Creating, Costing and Pricing your Products

Class 4 – Sourcing and Selling your products

Graduation Fiesta Sale




At no cost, this series will take you from creating your concept to starting your business and everything in between. Consider this a crash course on becoming a foodpreneur!



Coachella Valley SBDC
44199 Monroe Street
Suite B
Indio, CA 92201

5:00 PM - 7:00 PM

September 11 - October 2, 2019, every Wednesday

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